Mission and Values

“We inspire the world by meeting the needs of people with content that promotes biblical principles and honors Jesus Christ.”

Jesus Christ

Core Values

Integrity- We maintain high ethical and moral standards in speech and in personal and professional conduct. We operate with honesty, knowing that ultimately God is in control of the results. (Matthew 5:37; Romans 12:9; Titus 2: 7-8)


Accountability- We hold ourselves and our colleagues to high standards for our actions and quality of our products. We encourage everyone to take responsibility for their actions. (Galatians 6:4)


Initiative- We empower our employees to proactively contribute to the success of the company. We encourage our people to innovate and execute, independently and collaboratively. (Romans 12: 6-8; 1 Corinthians 3: 7-9)


Respect- We have as much consideration for the personal and professional worth and dignity of others as we do ourselves. We want to create an environment that is positive for our employees, authors, vendors and retailers. (Luke 6:31)


Service- By following the example of Jesus, we seek to serve others with humility. We serve our authors, retailers and readers to the best of our ability with products that inspire the world. (John 13: 14-17; Matthew 20: 27-28)