(Nashville, TN) April 27, 2022—Thomas Nelson today announced Brian Scharp as the v-p of marketing for Nelson Books, a nonfiction imprint.
Scharp is an experienced publishing professional with over 25 years of marketing experience, having served as the v-p of marketing for Zondervan Bibles as well as the senior v-p of global marketing for Our Daily Bread Ministries. While at Zondervan, his marketing campaigns were awarded the prestigious Effie Award, as well as recognized by Time magazine for exceptional innovation. At Our Daily Bread Ministries, he directed the successful transition of the organization from traditional print and broadcast to a digital organization with more than 10 million members on social, email, web, and mobile channels.
Scharp serves as an adjunct professor of marketing and business at Calvin University. He holds a Master of Business Administration from Western Michigan University and is currently completing his PhD in marketing from Northcentral University.
As v-p of marketing for Nelson Books Scharp will lead the marketing and brand strategies for the imprint, as well as take an active role in Nelson Book’s list planning and author development.
Timothy Paulson, v-p and publisher for Nelson Books commented, “Brian brings a wealth of publishing experience in the Christian market, having worked in top leadership roles with Zondervan and Our Daily Bread. I’m confident he will extend Nelson Book’s leadership in marketing innovation and deep collaboration with our authors.”
For more information about Nelson Books visit www.thomasnelson.com/nelsonbooks/, or follow @nelsonbooks on Facebook, Instagram, and Twitter.
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.