(Nashville, Tenn.) June 3, 2022 — HarperCollins Christian Publishing (HCCP) today announced Gabriel Aviles as vice president of marketing for their Spanish Language Division.
Aviles joined the Spanish Division as senior marketing director in 2019 with over 25 years of marketing experience. During his tenure as marketing leader, the Spanish Division has experienced 25% growth. Aviles has led the successful launch of the C.S. Lewis Spanish brand and the NBLA Bible translation, as well as worked with bestselling authors including Agustín Laje, Daniel Habif, Miguel Nuñez, Christy Muller, Craig Groeschel, Lysa TerKeurst, and Max Lucado.
As vice president of marketing for the Spanish Division, Aviles will continue to lead the marketing strategy and execution for the division.
Cris Garrido, vice president and publisher for HCCP’s Spanish team commented, “Gabriel’s strategic mind, experience working across brands and voices on a global scale, and his knowledge of Christian and inspirational content across genres and formats make him the ideal person to lead our Spanish team’s marketing efforts. I look forward to the ways his leadership will help bring our inspirational content into new markets.”