Nashville, Tenn. (November 19, 2020)—HarperCollins Christian Publishing (HCCP) and HarperCollins Focus (HCF) today announced Jerri Helm’s promotion to v-p of digital marketing and analytics.
Helms has led digital marketing efforts in various roles for HCCP for more than 12 years. In 2013 she was named the senior director of digital marketing for the Thomas Nelson and Zondervan Bibles groups where she managed an email list of more than 2 million consumers, developed an engaged Facebook group of over 100,000, and implemented analytics, advertising, and metadata optimization strategies. In 2018 she was chosen to lead the newly formed Marketing Operations team, which acts as a centralized marketing consulting group for teams across HCCP and HCF. This team consults on best practices for email, search engine optimization (SEO), website development, analytics, and ad campaigns. Helms also sits on the SEO Global Counsel for HarperCollins’ parent company, NewsCorp.
As v-p of digital marketing and analytics, Helms will continue to lead the Marketing Operations team while also assuming responsibility for the Corporate Analytics team, which formulates data for publishing teams to help them sign, publish, and market the best possible products based on market research.
“Since Jerri joined the company in 2008, she has changed the landscape for how we market products,” said Doug Lockhart, senior v-p, marketing and new initiatives. “She is continually seeking data-driven solutions to drive our business forward, and I know she will do an excellent job in this new role.”
HarperCollins Christian Publishing
About HarperCollins Christian Publishing: The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises the Thomas Nelson and Zondervan publishing groups, BibleGateway.com, FaithGateway.com and ChurchSource.com. The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space. Bible Gateway is the world’s largest Christian website with more than 20 million unique monthly visitors. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S. and Mexico. For more information visit www.HarperCollinsChristian.com.
HarperCollins Focus, LLC owns and operates a collection of publishing imprints, that enlighten and empower readers to transform their hearts and minds, connecting through story, advice, mentorship and community. The company is based in Nashville, TN. For more information visit www.HarperCollinsFocus.com.
Contact: Chelsea Taff, Assistant Manager
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