25 March

Adventure Bible Brand Celebrates 10 Million Units Sold

Grand Rapids, Mich., March 2020 – Today, Zondervan Bible Group, a division of HarperCollins Christian Publishing, announced the Adventure Bible brand has surpassed 10 million units sold.

Created in 1989 by Dr. Larry Richards, The Adventure Bible is the best-selling children’s Bible in the country. Materials are written at a 3rd grade reading level for developing readers, so that all children can share and understand God’s Word. Its features bring the stories and concepts of Scripture to life.

“Zondervan has worked hard to make this special Bible friendly for early readers. The quality and trustworthiness of the features are of the highest standard, scholarship and creativity,” said Sue Richards, wife of Adventure Bible creator, Dr. Larry Richards. “Each volume is so colorful and attractive. Kids are excited to dig in and learn that the Bible is fascinating and speaks to all people whatever their age!”

Adventure Bible milestones include:

June 1989 – The Adventure Bible releases for the first time in full NIV text.

August 1994 –Adventure Bible is updated to The New Adventure Bible.

July 2000 – The New Adventure Bible receives an update and the NIrV translation is added. 

July 2008 – The New Adventure Bible is updated to its current edition.

February 2010 – It is released in Spanish for the first time.

July 2014 – It is released in the NKJV translation. 

September 2018 – The first Adventure Bible Polar Exploration Edition is released. 

May 2020 – The Adventure Bible will release for the first time in the NRSV translation. 

“As the current stewards of this important brand, we love to see kids get excited about reading their Bible regularly creating a lifelong love for God’s Word,” says Kevin Traub, senior marketing director, Zondervan. “One of my favorite aspects of this is hearing from current ministry leaders who read the Adventure Bible as a child and now use it in their ministry to teach the next generation.”

The Adventure Bible brand was expanded in 2013 and now includes Bibles, devotionals, Bible stories, I Can Read (early reader books) and apps. It is recommended more than any other Bible for kids by Christian schools, churches, and families.

“Our core commitment is to offer beautiful Bibles, in multiple translations, for all ages and stages. We are thrilled to fulfill that vision by publishing the Adventure Bible in multiple translations (NIV, NIrV, NKJV, with the NRSV arriving soon and an additional translation offering to be announced soon),” said Melinda Bouma, vice president and publisher of Zondervan Bibles. “With our ability to expand the Adventure Bible audience to more families by providing it in their translation of choice, we celebrate the ten million lives changed and eagerly anticipate millions more young lives impacted for years to come.”


Zondervan is a world leading Bible publisher and provider of Christian communications.  Zondervan, part of HarperCollins Christian Publishing, Inc., delivers transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The Company’s products are sold worldwide and translated into nearly 200 languages. Zondervan offices are located in Grand Rapids, Mich. For additional information, please visit www.zondervan.com.

Contact:    Amy Bigler

                 Senior Manager of Publicity

                 tel:   616-698-3514

                 web: [email protected]