HarperCollins Christian Publishing Expands Its Focus on Spanish Bible Publishing

01 May 2017 | Company News

(Nashville, TN) May 1, 2017—HarperCollins Christian Publishing (HCCP) announced today a specific initiative to expand its efforts in Spanish Bible publishing.  To lead the Spanish Bible initiative, the company has promoted David Coyotl to associate publisher for Spanish Bibles, and will dedicate additional personnel to help drive the program forward.

As the operator of the world’s two largest Bible publishers, HarperCollins Christian Publishing is committing additional resources to this ever-growing audience of Spanish-speaking Bible readers.  According to a New York Post article in 2015, the US has the second most Spanish speakers in the world,[1] and as the Latino culture continues to largely influence today’s society Spanish-speaking evangelical church congregations  also continue to grow in the US and Latin America.

The primary focus for the new Spanish Bible publishing program will be to increase distribution and awareness around the NVI (Nueva Versión Internacional) the Spanish translation of the NIV (New International Version).  Editorial Vida, the Spanish publishing imprint for Zondervan, exclusively holds the worldwide licensing rights for the NVI, a publishing partnership with Biblica.  Zondervan is also the exclusive North American publisher for the NIV Bible translation, the most read English translation of the Bible.

As the new associate publisher Coyotl will be tasked with product acquisition and development as well as growing our Bible business in three areas: translation adoption, units, and revenue.

“David Coyotl has led our Bible and Reference marketing over the last several years with both passion and excellence,” said vice president and publisher for HCCP’s Spanish publishing program, Larry Downs.  “I am thrilled to have David now lead our Spanish Bible publishing division as he develops Bibles for Spanish consumers worldwide.”

“I am grateful for the opportunity to lead this initiative,” said Coyotl.  “Since the formation of HCCP in 2012, this is the most concentrated effort we have ever put into action around Spanish Bible product.  It is exciting to be able to create new ways to draw the Latino readers towards Jesus Christ and help them develop a unique relationship with God’s Word.”

About HarperCollins Christian Publishing: The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises both Thomas Nelson and Zondervan publishing groups in addition to Olive Tree Bible Software.  The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space.  Also home to BibleGateway.com, the world’s largest Christian website, and FaithGateway.com, an online community dedicated to helping people grow in their faith. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S., Mexico and Brazil.  For more information visit www.HarperCollinsChristian.com.

[1] (Perez, 2015)