W Publishing promotes Kristi Smith to director of marketing

05 Jul 2017 | Company News

(Nashville, TN) July 5, 2017—The W Publishing Group, an imprint of Thomas Nelson, announced today the promotion of Kristi Smith to director of marketing. Since joining Thomas Nelson 18 years ago, Smith has managed numerous campaigns for major titles, including bestsellers The Magnolia Story by Chip and Joanna Gaines, Is This The End? by Dr. David Jeremiah, Through the Eyes of a Lion by Levi Lusko, Where I Am by Billy Graham, and Heaven is for Real by Todd and Colton Burpo.

As director of marketing, Smith will continue to develop and oversee strategic marketing campaigns for upcoming authors including Chip Gaines, Scott Hamilton, and Rory Feek, in addition to leading the publishing unit’s media negotiations, live event presence and participating in the HarperCollins innovation task force.

“Kristi is among the most hardworking, loyal, and dedicated employees at Thomas Nelson,” says Daisy Hutton, vice president and publisher of W Publishing. “She is also gifted in her ability to build lasting relationships with authors. We are so proud of Kristi and look forward to her future contributions in this important leadership role on the W Publishing team.”

About Thomas Nelson: Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.