Nashville, Tenn. (December 11, 2019) – Thomas Nelson today announced Robin Richardson as the new senior director of marketing for Tommy Nelson. She will begin on December 18.
Richardson has over twenty years of experience in marketing, advertising, and publicity, recently serving as the vice president of digital for RFD-TV, an affiliate of Rural Media Group Inc. There she led the digital marketing strategy and developed brand partnerships, advertising campaigns, and long-term editorial plans for organic growth. Prior to this she served as the director of digital ad sales production at Country Music Television, a division of Viacom.
As senior marketing director, Richardson will oversee marketing for all Tommy Nelson titles including setting the marketing strategy for the imprint, being a key point of contact for authors and agents, and working to reach new readers. Robin will also be responsible for the content and scaling strategy for RootedFamily.com, a new parenting and lifestyle website, that will help provide visibility for all children’s and gift book group titles.
“Our team is honored to welcome Robin,” said Michael Aulisio, v-p marketing, children’s and gift books. “Her wealth of experience in marketing, digital strategy, and content creation will be instrumental in helping us continue to engage families and reach new ones with the inspirational message of our Tommy Nelson books.”
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.